Privacy Policy

1. Who we are

This Privacy Policy applies to the AOTHO website and should be read together with the AOTHO Website Terms and Conditions.

The website is operated by AOTHO, a business incorporated or established in the United Kingdom (UK), with its registered or principal business address at

Contact email: info@aotho.com

2. Scope of this Privacy Policy

This Privacy Policy explains how AOTHO collects, uses, stores, shares, and protects personal data when you visit www.aotho.com or otherwise interact with the website.

This Privacy Policy applies to personal data collected through the website, including where you browse the site, submit a form, request updates, download materials, contact AOTHO, or interact with website features.

This Privacy Policy does not automatically apply to the AOTHO mobile app or to any third-party websites, app stores, or services, which may be subject to separate privacy notices and terms.

3. Personal data we may collect

• identity data, such as first name and last name

• contact data, such as email address, telephone number, and any other contact details you choose to provide

• communications data, such as messages, enquiries, requests, feedback, and correspondence

• technical data, such as IP address, browser type, device type, operating system, referral source, language setting, and website usage information

• marketing and preferences data, such as whether you have requested updates, opened emails, clicked links, or opted in or out of communications

• cookie and analytics data, where cookies or similar technologies are used

• other information that you choose to provide to AOTHO through the website

4. How we collect your data

• directly from you, for example when you complete a sign-up form, request updates, download materials, or contact AOTHO

• automatically, through cookies, server logs, analytics tools, pixels, or similar technologies when you use the website

• from service providers or partners who support website hosting, communications, analytics, or related services

5. How we use your data

• operate, maintain, administer, and improve the website

• respond to your enquiries or requests

• manage launch updates, waiting lists, early access interest, and related communications

• send marketing or promotional emails where permitted by law

• monitor website performance, usage trends, audience engagement, and technical issues

• protect the security, integrity, and proper operation of the website

• establish, exercise, or defend legal claims

• comply with legal, regulatory, accounting, tax, or reporting obligations

6. Lawful bases

Where applicable data protection law requires a lawful basis, AOTHO may rely on one or more of the following:

• consent, including where you opt in to marketing communications or where consent is required for non-essential cookies or similar technologies

• legitimate interests, including operating and improving the website, understanding audience engagement, maintaining security, promoting AOTHO, and responding to enquiries, provided those interests are not overridden by your rights

• compliance with legal obligations

• performance of a contract, or steps taken at your request before entering into a contract, where relevant

7. Marketing communications

If you sign up to receive updates, AOTHO may send you launch information, app updates, and other promotional communications relating to AOTHO and its offerings, where permitted by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting info@aotho.com

AOTHO may retain limited information necessary to record and respect your opt-out request.

8. Cookies and similar technologies

The website may use cookies and similar technologies to support website functionality, remember preferences, understand usage, and improve performance. This includes the use of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and other tracking software.

Some cookies may be strictly necessary for the website to function. Other cookies, such as analytics, advertising, or personalisation cookies, may be used only where the required consent has been obtained.

You can manage cookies through your browser settings and, where available, through any cookie consent mechanism presented on the website.

9. Sharing your data

AOTHO may share personal data with trusted third-party providers where reasonably necessary for the purposes described in this Privacy Policy, such as:

• website hosting providers

• email delivery and communications providers

• analytics and technical support providers

• professional advisers, auditors, insurers, and legal or regulatory authorities where necessary

AOTHO does not sell your personal data.

10. International transfers

Because AOTHO and its service providers may operate internationally, personal data may be transferred to and processed in countries outside your country of residence.

Where required by applicable law, AOTHO will take appropriate steps to ensure that international transfers are subject to appropriate safeguards.

11. Retention

AOTHO will keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, regulatory, tax, accounting, reporting, and legitimate business requirements.

Where personal data is no longer needed, AOTHO will delete it, anonymise it, or securely dispose of it where reasonably practicable.

AOTHO may keep limited records of unsubscribe requests and related suppression information to ensure that opt-out preferences are respected.

12. Security

AOTHO uses reasonable technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or unauthorised access.

However, no internet transmission or storage system can be guaranteed to be completely secure, and AOTHO cannot guarantee absolute security.

13. Children

The website is not intended for children under 13, and AOTHO does not knowingly collect personal data from children under 13 through the website.

If you believe that a child has submitted personal data through the website, please contact info@aotho.com so that appropriate steps can be taken.

14. Your rights

Depending on the law that applies to you, you may have rights in relation to your personal data, including the right to:

• request access to personal data held about you

• request correction of inaccurate or incomplete data

• request deletion in certain circumstances

• object to or restrict certain processing

• withdraw consent where processing is based on consent

• request portability of your data where applicable

• lodge a complaint with a relevant supervisory or regulatory authority

To exercise any applicable rights, contact info@aotho.com

15. Complaints

If you are dissatisfied with how your personal data is handled, you may contact AOTHO using the details in this Privacy Policy.

You may also have the right to complain to the data protection or privacy regulator in your jurisdiction.

16. Third-party websites and services

The website may link to third-party websites, platforms, app stores, or services. AOTHO is not responsible for the privacy practices of those third parties, and you should review their privacy notices separately.

17. Changes to this Privacy Policy

AOTHO may update this Privacy Policy from time to time. The updated version will be posted on the website with a revised Last updated date.

18. Contact

If you have questions about this Privacy Policy or how personal data is handled, please contact:

AOTHO

info@aotho.com